Technical SEO

While modern content management systems give you sophisticated functionality and unparalleled control of your content, they present some challenges when it comes to search engine optimisation (SEO). Technical SEO is the art of ensuring that your site is built in such a way that it is easily legible by the search engines.

In order for your site to rank for a search term, it needs to (amongst other things):

R

contain unique content about that subject

R

be legible by the search engine crawler which indexes the content

CMS driven sites can present barriers to prevent the successful indexing of your content. Some common problems include:

Q

content is hidden behind a login

Q

content is dynamically generated by Javascript

Q

the same content is served under multiple URLs (because of session IDs, page sorts, multiple categories etc) triggering duplicate content filters

Q

crucial meta data such as page titles or meta descriptions are not configurable on a page basis

Q

CMS page templates are not optimised for SEO best practice such as use of H1 tags or poor use of link text

Very often these problems can be rectified by changes to the configuration of the CMS and templates. For new site builds, Moot Point will use our extensive experience of technical SEO to build the site from the ground up using SEO best practices.